In the pop genre, men are represented as dominant and confident. An example of this is in Jason Derulo's 'trumpets' where a woman in underwear is dancing seductively in front of him, with pictures of him in the background emphasizing his wealth and 'macho'ness. He is also watching her, taking control and taking the role of a sexual predator. There is also the contrasting view of males in boy bands for example One Direction are presented as role models this is portrayed in their video, 'story of my life'. This is possibly because they have a younger target audience so they want to present males in a more positive way.
The pop genre is similar to the RnB genre in that men are presented as powerful having control over women and caring mostly about money and cars. An example of this is in 50 cents 'candy shop' where women are compared to sweets and wearing very little clothing all for 50 cents pleasure.
We have opposed stereotypes in our music video, our male character is certainly not portrayed as being dominant or disrespectful towards women, we have gone more of the boy band route by trying to present a positive representation. But we didn't go over the top, we have tried to portray the male character in our music video as an average teenager who has hobbies and enjoys seeing his girlfriend.
Part of our video is filmed at house of vans in London. We chose this location to get some skating shots to add to the ending of our video, and it goes with the general theme of the video. It also, includes elements of the skating lifestyle that we wanted to include.
To get our opening shot we attached our camera to the front of a bus with a gorilla grip, because of this our camera could shoot from a high angle, including lots of the scenery. In our video we have sped up the footage to create a time lapse, we believed this would suit the opening. We filmed in the day so the lighting was successful.
This is us filming one of our shots that we are going to edit into the chorus where we will have changing backgrounds. We liked the lighting here as it was bright, and we chose this background because of the colours. Our camera angle was a mid shot which had to be in the same place for different backgrounds so it wouldn't look jumpy when we put it together.
We have now been out for a day of filming although we need to do our lip synching shots. We have started to edit what we have and we have done a bit of the chorus' on-beat editing of our character in front of changing backgrounds which we believe works well.
