Jessie ware- wildest moments- https://www.youtube.com/watch?v=bMJkddvJ4L4
The video starts with a dark background and only her silhouette;
this could show that she has something to hide, as she is facing the other way
so she is hiding her face.
Although this changes when a light fades to show her. The
lightness could represent her going through different moments of her life, these being the happier moments.
The background continues to get lighter, suggesting that she
is getting happier but also the white could symbolize her being freer and
moving on in her life with as white has connotations of purity, innocence,
wholeness and completion. Also, the camera zooms out, suggesting that she no
longer has anything to hide as she is showing more of her body. Also, she is wearing
white which portrays her to be innocent as white has connotations of this.
Lastly the lighting fades back to black which could suggest
that she is still unhappy and just pretending to be happy as she goes back into
the darkness.
Jessie ware-night light- https://www.youtube.com/watch?v=YyY5upiRO8Q
The opening shot shows another silhouette, which is intriguing
as she is in an interesting position with the dancers. The background is also
quite dark, so we have the idea of starting on a mysterious, gloomy note as black
can represent mystery. The audience will have with anticipation of what is to
come as it has just started.
The background immediately goes to white, focusing on the
dancers and the singer, this shot puts a bolder focus on the people in the
middle as they now stand out and are the main focus of the shot.
This shot makes the character look like an angel or as if
they are going to heaven because of the bright white lighting in front.
This shot makes the couple look innocent and pure and very
much in love as white represents innocence and purity.
The background is again very bright, which emphasizes the dancers
and what they are doing as they are completely contrasting colours.
Azalea banks-212- https://www.youtube.com/watch?v=i3Jv9fNPjgk
The almost plain background makes the audience focuses on
the singer, and the black and white, makes the video look more professional and
sophisticated. Also, black and white gives the video a more urban style as it
is more authentic, which works in this video.
Jay Sean-down- https://www.youtube.com/watch?v=oUbpGmR1-QM
The shades on the blinds cover the female characters face
which makes her look sad, the blue tinge adds to this effect as the colour blue
has connotations of sincerity and reservedness .
The purple tinge gives a sense of luxury and the dark
background suggest mystery as we can’t see what’s going on.
The blue tinge shows the intimacy between the characters as
blue can also symbolize trust, loyalty and faith, and the darkness and shadows
suggest that they are alone as we can’t see anyone else.
Here, the lights are on exposing everyone at the party and
the dancers, this is to show everyone having a good time and could symbolize
the party going from a serious place to a friendlier one.although, there are shadowy figures in the background which keep
the nostalgic feel.
