The inside of the digipak shows Katy Perry the image matches
the front cover and enforces a pop feel. The theme of the digipak is sweet foods;
which fits the younger target audience. It also shows Katy Perry to be sweet
and innocent her makeup and clothing is bright and fun, making her look like a
sweet so adds to the pop feel and contributes to her matching her target
audience. Although, the main image contrasts this as she is naked, although
this could suggest she is reborn as an artist and trying a more naturalistic
approach which contrast the artificial sweet theme. The clouds around Perry
make the nudity almost acceptable as it softens the tone but also shocks the
audience. The swirls and sweet effect on the CD's go with the general theme of
the digipak. The font is also almost childlike bubble writing which also
matches the theme of the digipak.
On the inside cover there are images of the band. The
underlying theme of the digipak is the French revolution and ultimately: change.
On The front cover of the album is a picture of the French revolution, with the
French flag flying, I believe Coldplay were trying to appeal on an
international level as ‘Viva La Vida’ means long live life’ in Spanish. The
font looks like it was painted on, fitting with the revolution theme. The revolution theme could also represent the
band changing their style as revolution means change so it could be the bands
way of showing the have changed as artists.
There is a picture of the band on the inside cover. The theme
of the digipak seems to represent them. The typography looks like paper
clippings and shows that they have a relaxed view on how they are perceived and
the S coming off at the end could also represent that they have no issues about
how they are perceived. The actual cover of the alum shows two member of the
band photographs, which I believe reflects their style of music and their
attitude towards life. The colours used are towards the darker ends of the
spectrum, with reds, browns and skin colour tones the picture has a bleak edge
to it which hints of drug use also, the clothing hints as a non-caring
mind-set, representing them as artists.
We looked at this font as we liked the effect but we decided it wasn't appropriate for our magazine advert as it looks too gothic.
We also looked at this font, but we felt it want appropriate for our magazine advert as it was too fancy and didn't fit with our theme.
We considered this font, we liked the bold 3-D effect but decided it was too comical and not professional enough for our magazine advert. For our magazine advert we decided on a 3-D font without a fill as we felt it was appropriate for our magazine advert.
