Digipak analysis

The inside of the digipak shows Katy Perry the image matches the front cover and enforces a pop feel. The theme of the digipak is sweet foods; which fits the younger target audience. It also shows Katy Perry to be sweet and innocent her makeup and clothing is bright and fun, making her look like a sweet so adds to the pop feel and contributes to her matching her target audience. Although, the main image contrasts this as she is naked, although this could suggest she is reborn as an artist and trying a more naturalistic approach which contrast the artificial sweet theme. The clouds around Perry make the nudity almost acceptable as it softens the tone but also shocks the audience. The swirls and sweet effect on the CD's go with the general theme of the digipak. The font is also almost childlike bubble writing which also matches the theme of the digipak.

On the inside cover there are images of the band. The underlying theme of the digipak is the French revolution and ultimately: change. On The front cover of the album is a picture of the French revolution, with the French flag flying, I believe Coldplay were trying to appeal on an international level as ‘Viva La Vida’ means long live life’ in Spanish. The font looks like it was painted on, fitting with the revolution theme.  The revolution theme could also represent the band changing their style as revolution means change so it could be the bands way of showing the have changed as artists.

There is a picture of the band on the inside cover. The theme of the digipak seems to represent them. The typography looks like paper clippings and shows that they have a relaxed view on how they are perceived and the S coming off at the end could also represent that they have no issues about how they are perceived. The actual cover of the alum shows two member of the band photographs, which I believe reflects their style of music and their attitude towards life. The colours used are towards the darker ends of the spectrum, with reds, browns and skin colour tones the picture has a bleak edge to it which hints of drug use also, the clothing hints as a non-caring mind-set, representing them as artists.