Target Audience interview analysis

After our target audience interviews, we evaluated the answers and discussed how we should edit our music video to accommodate everyone's tastes and a wide target audience. We found that the people we interviewed had high aspirations, so we incorporated this into our music video, the showing of money shows that the character is successful, what the target audience would aspire to be. Secondly, we found that all the people we interviewed were creative, so we incorporated a creative element onto our video, e.g. a known creative area (Camden) and street art to accommodate our target audience. When asked about music videos One of our interviewees said that they 'express the artists vision', so with this we tried to take what M.I.A had expressed in 'paper planes' and incorporate that its visuals, which also follows Goodwin's theory. We asked our target audience what they thought made a good music video and they responded that they liked ones with good story lines, which we tried to incorporate. They also said ones with interesting shots, we also tried to get a range of camera angles. One of our interviewees said she like choreography in music videos but we discussed this and decided it would be unrealistic and difficult as we don't know any dancers. Another one of our target audience said she liked music videos that 'goes with the beat', which we did incorporate, and the music matching the visuals also follows Goodwin's theory. Finally, we asked our target audience how they felt youth were represented in music videos, they said youth are represented as 'partying all the time' and in a negative light. Often, they said teenagers were associated with drugs, money and sex. We have included money in our music video but have tried to present it in a positive light, as a sign of success and to motivate our target audience into having high aspirations. Another one of our target audience said that teenagers are 'misrepresented' as most artists aren't even teens and so don't represent a realistic picture of youth. So, from these comments we decided to include a teenager in our music video, that is portrayed in a positive light, with an up beat and friendly music video to oppose traditional stereotypes of youth in music videos.