- We decided on doing a simplistic performative video with a small aspect of narrative as we thought this would be the most effective in advertising our artist.
- Our initial ideas consisted of our setting being in an urban area, so we decided on Camden, and an who our character was going to be. So we messaged our friend who was willing to do it.
- We wanted our character to wear urban style clothing so we messaged our character so she knew what to wear.
- We wanted our shots to look authentic and fitting with the genre for a urban music video so we used inspiration from music videos such as Jay Z's 99 problems, in which there are a few low angle shots, so we will incorporate some similar shots into our music video.
- We decided on a time lapse for our intro and said that we would film in real time then speed the footage up whilst editing.
- The song we chose has a clear beat so we decided to do on-beat editing, so we have thought up a few ideas of footage that we would edit to be on beat and will go out to film.
We originally set out to film on around 3 Saturdays to complete our video, our video took 5 Saturdays to compete. So, we know to improve we could have planned more efficiently and made sure we got everything done in the times we had set.
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